Weekly update #26 of building my personal branding

I build my personal brand in public by sharing my stats and thoughts every single week. This update contains the dates of January 9th - 15th, 2023.

The previous update is available 👉 here 👈

Let's dive in 👇


LinkedIn statistics for the dates of January 9th - 15th, 2023

LinkedIn stats in detail

  • 5.3% Engagement rate (+19%) ✅
  • Total Followers: 2,788 (+3%) ✅
  • 94 New Followers (+45%) ✅
  • 437 comments (-21%)🔻
  • 7 shares (+75%) ✅
  • 528 likes (-2%)🔻
  • 23,461 impressions (+12%) ✅
  • 3 carousels (-25%)🔻
  • Highest Impressions: 4,303 (+52%) ✅
  • 14 Posts (0%)

And here we have my thoughts: 👇

Thought #1: Set yourself boundaries

Social media platforms are created in a way you could spend there an entire day. Especially when you're growing.

That's why I want to set for myself boundaries.

I decided to spend no more than 2h once a day engaging with others. How can it work? That's my engaging plan:

  • Morning 20-30 minutes for Twitter
  • Morning 20-30 minutes for LinkedIn
  • Afternoon 20-30 minutes for Twitter
  • Afternoon 20-30 minutes for LinkedIn

I batch it for 2 slots 40-60 minutes, and that's it. Moreover, I want to reduce my time spent on the platforms over the weekend.

It means that I most probably won't answer all of the comments under my posts.

However, with the time I save, I'll be able to grow my own platform - a blog!

Thought #2: Small change in the posting hours

I've noticed that the US traffic on Twitter is a bit earlier than on LinkedIn. That's why I'll change my afternoon posting hours. First I'll post on Twitter and then I'll post on LinkedIn.

It was:

  • 1:25 PM CET LinkedIn
  • 1:40 PM CET Twitter

It will be:

  • 1:25 PM CET Twitter
  • 1:40 PM CET LinkedIn

Thought #3: Repurpose, repurpose, and repurpose

Still, one of my best-performing posts from the past week are repurposed. 5 out of 10 of the best were repurposed from the 3 months earlier period.

I use Shield 👇 to get detailed LinkedIn analytics (it's an affiliate link, but feel free to remove the part after ? if you want).

Shield Analytics | Your LinkedIn analytics tool
Your data. Your personal brand. Get LinkedIn analytics for your personal LinkedIn profile. For you, your team, or your agency and clients. Measure content and profile performance in one dashboard.

Here you can find my 👉 entire toolset 👈


Twitter statistics for the dates of January 9th - 15th, 2023

Twitter stats in detail

  • 293 Impressions (-6%)🔻
  • Highest Impressions: 67 (-42%)🔻
  • 14 Tweets (0%)
  • 2 Threads (0%)
  • Total Followers: 57 (+6%) ✅
  • 3 New Followers (+100%) ✅

And here we have my thoughts: 👇

Thought #1: Quick engagement is the king

Especially when you're a small account engaging with bigger players in a quick turnaround after they tweet is super important to gain some eyeballs onto your profile and grab new followers.

I use Tweet Hunter 👇 to get Twitter analytics, schedule my tweets, and get inspiration (it's an affiliate link, but feel free to remove the part after ? if you want).

Tweet Hunter | Get More Twitter Followers | Tweets, Threads, Scheduler, Analytics
Get more results for your business and personal brand on Twitter than ever before. Powered by AI and automation. Try it for free.

Here you can find my 👉 entire toolset 👈


Newsletter statistics for the dates of January 9th - 15th, 2023

Newsletter stats in detail

  • Total Members: 127 (+4%) ✅
  • Total Subscribers: 124 (+2%) ✅
  • 2 New Subscribers (-71%)🔻

That's a wrap for this week!

If you enjoyed this summary and want to be notified about the content creation and personal branding tips subscribe to my newsletter down below 👇

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