I build my personal brand in public by sharing my stats and thoughts every single week. This update contains the dates of January 2nd, 2023 - January 8th, 2023.
The previous update is available 👉 here 👈
Let's dive in 👇
LinkedIn stats in detail
- 5.39% Engagement rate (+1%) ✅
- Total Followers: 2,694 (+2%) ✅
- 65 New Followers (-21%)🔻
- 532 comments (+26%) ✅
- 4 shares (+300%) ✅
- 526 likes (+2%) ✅
- 19,111 impressions (-33%)🔻
- 4 carousels (0%)
- Highest Impressions: 2,829 (-15%)🔻
- 14 Posts (0%)
And here we have my thoughts: 👇
Thought #1: Controversial posts might work really well
If you have a bold statement about something which is not mainstream thinking make a post about that.
Why?
Because there will be a lot of people who will disagree with you. And that's great, because:
- they'll comment on your post
- they'll reply to your comments
- they'll generate views for you
It's a win-win deal. You'll stand for your statement while others might give traffic from people who weren't familiar with your content earlier.
Thought #2: The algorithm is unknown
In the past week, I was off for an entire Thursday and Friday, while my 3rd best-performing post was published on Thursday.
- I wasn't able to reply to the comments
- I didn't engage with others
- I literally didn't open LinkedIn
The lesson?
If your content is good enough you don't need to warm the algorithm to have a good reach.
Thought #3: Call to comment
LinkedIn is all about the comments.
Leaving a good "call to comment" sentence at the end of the post might be a great way to encourage your audience to make a conversation.
Like this one:
PS: Numbers are vanity. Agree or disagree?
I use Shield 👇 to get detailed LinkedIn analytics (it's an affiliate link, but feel free to remove the part after ? if you want).
Product
Here you can find my 👉 entire toolset 👈
Twitter stats in detail
- 14 Tweets (0%)
- 2 Threads (+100%) ✅
- 311 Impressions (-25%)🔻
- Highest Impressions: 67 (+18%) ✅
- Total Followers: 54 (0%)
- 0 New Followers (-100%)🔻
And here we have my thoughts: 👇
Thought #1: No engagement. No growth.
It's impossible to grow on Twitter without engaging with bigger accounts. It's the one and only to gain more followers.
Thought #2: First audience
After those 2 weeks on Twitter with more time spent on the platform, I can say that I do have 2-3 people who support my content.
I know it's not a lot... but it's a pretty good number bearing in mind that I have 50 followers.
It works the same in the other way. I also support their content.
All of them are accounts with really good content and less than 1,000 followers.
I use Tweet Hunter 👇 to get Twitter analytics, schedule my tweets, and get inspiration (it's an affiliate link, but feel free to remove the part after ? if you want).
Here you can find my 👉 entire toolset 👈
Newsletter
Newsletter stats in detail
- Total Subscribers: 122 (+6%) ✅
- 7 New Subscribers (0%)
That's a wrap for this week!
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